Instructor:
Mia Murphy
Categories:
Marketing
Understanding Social Media Marketing
This course delves into social media strategies, teaching students how to effectively engage audiences and promote brands through various platforms. It covers content creation, analytics, and audience engagement.
Week 1
- Introduction to Social Media: Overview of major platforms.
- Reading: Social Media Trends—current landscape analysis.
- Video: Content Creation Strategies—developing engaging content.
- Audio: Brand Voice Development—establishing a consistent brand image.
Week 2
- Analytics and Metrics: Measuring social media success.
- Audio: Measuring Campaign Success—using analytics tools.
- Reading: Social Media Tools and Techniques—resources for effective management.