Understanding Social Media Marketing

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Instructor:

Mia Murphy

Categories:

Marketing

Understanding Social Media Marketing

This course delves into social media strategies, teaching students how to effectively engage audiences and promote brands through various platforms. It covers content creation, analytics, and audience engagement.

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  • Introduction to Social Media: Overview of major platforms.
  • Reading: Social Media Trends—current landscape analysis.
  • Video: Content Creation Strategies—developing engaging content.
  • Audio: Brand Voice Development—establishing a consistent brand image.

  • Analytics and Metrics: Measuring social media success.
  • Audio: Measuring Campaign Success—using analytics tools.
  • Reading: Social Media Tools and Techniques—resources for effective management.